Mastering the Art of Creating Engaging Videos

Mastering the Art of Creating Engaging Videos

Course Snapshot

  • Objectives: Participants will be able to plan, capture, edit, and publish help video documentation on completing this course. They will also be able to showcase a video they created during the session.
  • Mode of delivery: Offline, in-person, classroom training
  • Dates: July 27 and 28, 2024
  • Time: 10 AM to 6 PM
  • Location: Pune
  • Fees: INR 20,000 per participant
  • Certification: Based on attendance and performance

Course Content

Audiences are moving from searching for written documentation to watching YouTube videos to see how things are done. In order to stay relevant, technical communicators will have to expand their skills to include video creation skills.

The course covers the process and techniques of how to go about creating video help content. This includes the following fundamentals:

  • Understanding the medium of video to make the best use of it
    • Resolution
    • File formats
    • Aspect ratio
  • Planning and conceptualizing video content
    • Defining the use case
    • Deciding on the structure and information type of the video
  • Writing scripts
    • Purpose of a script
    • Structure of a script
    • Writing style for a script
  • Capturing the video
    • Capture settings
    • Best practices
  • Creating narration
    • Narration with human voices
    • Narration with AI voices and options
  • Video capture and editing tools
    • Types of video editors
    • Introduction to Camtasia
    • Working on videos in Camtasia
  • Overview of video editing and publishing


  • Experience: No prior experience required
  • Hardware: Participants need a laptop that allows installation of video editing software such as Camtasia.


Participants will make a short engaging video no longer than 40 seconds which will be evaluated based on the following criteria:

  • Clear introduction
  • Usefulness of core content
  • Engagement
  • Conclusion and call to action

Certification Requirements

Participants will receive a Certificate of Completion from STC India based on the following criteria:

  • 100% attendance
  • 70% score in the objective test conducted at the end of the course
  • Completing the video assignment, peer review, and updates based on the review

Trainer Profile

Trainer Profile

Chaitanya has been working as a technical communicator since 2004. He has also been pursuing photography and short filmmaking as weekend hobbies. In early 2016, he became one of the first technical communicators in his team in Veritas to work on video help. He now works in BMC Software, training and mentoring team members for video and infographics.


The course fee is INR 20,000 and you can avail:

  • Early bird discount: 5% off for registration until 10th July 2024
  • STC Members discount: 5%
  • Group discount: 5% off for a group of 4 or more

To register:

  1. Transfer the fees to STC India's bank account or send a cheque.
  2. Send the transaction/cheque details of to
  3. Bank details
    Account Name: India Chapter STC
    Bank Name:Indian Bank
    Account Number: 0413584566
    IFSC Code: IDIB000D007
    MICR: 411019004
    Cheque should be drawn in favour of: India Chapter STC

    Postal addresses
    STC India
    C/O: Rajib Borkataki
    A3/603, Park Island
    Shashtri Nagar, Yerwada
    Pune - 411006
    Landmark: Near Sahyadri Hospital
    Mobile: 9822295801


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