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Date(s) - 11/09/2021
11:00 am - 12:30 pm


Leading a tech writing team has its own specific set of challenges and opportunities. While the general principles of leadership apply to us also, it is worth reflecting on what exactly we need to do to develop highly motivated teams that are respected across functions. “Engineering is at the top of the food chain, and it is hard to influence them” is a belief many people have – does it have to be that way? Can strong leadership in Tech Writing change that power dynamic? A session to explore and share possibilities.

About Asha Mokashi

Asha has two decades of diverse experience in authoring for enterprise-level product development, setting up and leading global documentation teams, defining and implementing strategies for enhanced customer experience. She is currently working at Arm Ltd as Director of Technical Communications, leading a team spread across Shanghai, Bangalore, Noida, and Austin. She also plays a strategic role as the representative to the Physical IP Engineering Leadership team, driving internal collaboration to enhance customer experience.

She loves solving challenges at the intersection of content, communication, and customer success. With a history of going beyond her defined role to enhance efficiency, collaboration, and motivation across teams and sites, she is inspired by the common goal of helping our customers succeed.

Outside of work, Asha is passionate about nature, the environment, and supporting the development of the country wherever possible. She loves long walks, listening to people’s stories, reading, gardening, and all things funny.