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Date(s) - 06/05/2017
9:30 am - 5:30 pm

Tata Consultancy Services, Mumbai


The India Chapter of STC (Society of Technical Communication) is pleased to announce its first Zip Conference of the year 2017 in Mumbai, on 6th May 2017.

The session is FREE for STC members and non-STC India members are charged a nominal fee of Rs. 100 to attend the Zip Conference.


Tentative Agenda

09:30 AM to 10:00 AM – Registration; Tea; and Networking
10:00 AM to 10:30 AM – Ice-breaker by Mansha Rathore and Abhinav Sinha
10:30 AM to 12:00 PM – Minimalism with Miffy by Mugdha Kulkarni
12:00 PM to 01.00 PM – Lunch Time (available at concessional rate in the canteen)
01.00 PM to 01.30 PM – Visualification by Abhinav Sinha and Mansha Rathore
01,30 PM to 01.40 PM – STC Membership benefits explained by Mugdha Kulkarni
01.45 PM to 03.00 PM – Design Thinking by Shalaka Kukreja and Purvi Gandhi.
03.00 PM to 03.15 PM – Tea break
03.15 PM to 05.00 PM – Design Thinking by Shalaka Kukreja and Purvi Gandhi.(contd)
05.00 PM to 05.15 PM – Vote of Thanks & Group Photo


About the Speakers

 Mugdha Kulkarni started off her career in content writing in the year 2000 and then moved on to Technical Writing in 2002. She is passionate and accountable for setting up good documentation processes and best practices within a team and has exposure to writing and editing for various industry verticals such as Business Intelligence, Telecommunications, Databases, Supply Chain, Enterprise Applications, Storage, Finance, Bar code technology, Auto-leasing among others. She is the current Vice President of STC India and works as Information Architect in IBM, Pune.

Mansha Rathore and Abhinav Sinha:
Mansha is a Computer and Management Major who has 9 years of experience in the IT Corporate World. Her expertise lies in understanding and converting complex concepts into simple and easy to understand content. She has a knack for creating end-user technical documentation, marketing and website content, and storyboards/scripts for marketing and sales enabling videos.She is also a social media wiz.

Abhinav is an advertising graduate who has over 10 years of experience in the IT World. He has successfully facilitated many internal and external problem solving workshops. He excels in finding innovative and alternative ways to represent content. He is a problem solver by nature and is always looking for new opportunities to venture into in order to simplify things around him.

Shalaka Kukreja and Purvi Gandhi: Shalaka, is a fine artist by education and a usability practitioner since last 15 years. Currently with TCS with one of the horizontals that manages TCS IP and products. As a usability specialist, she is involved in designing experiences for varied domians like healthcare, retail, supply chain. Solving design problems through design thinking workshops and drive solutions collaboratively with clients, managers and end users. Currently she is researching and innovating on topics like Lean UX, Natural User Interfaces, new trends in user research, inclusive designs. Purvi has wide range of experience in product ideation and conceptualization; UX strategy definition; interaction design, UX evaluation; usability testing and with tool based methods. She has engaged in shaping up UX for software products; and has conducted workshops with stakeholders to prepare strategy and roadmaps.



About the Sessions

Minimalism with Miffy 

The session touches upon various aspects of technical communication. It talks of the changing face of our field, the skills we need to acquire and hone, and concludes how minimalism helps us create more engaging content.
Dick Bruna, the creator of Miffy, practiced minimalism without labeling it so. In this highly interactive session, participants understand the beauty of minimalism through artworks of Miffy.
After the session, the participants don’t feel daunted by minimalism. They befriend it as a creative approach that makes their content friendlier. The session also emphasizes how the brain works differently when practicing minimalism. Once we understand the beauty of minimalism, we can easily apply it to create any type of content deliverable – written content, visuals, or videos.
Visualification by Abhinav Sinha and Mansha Rathore
We all agree that visual cues reach an individual’s brain faster as compared to text and visual cues have a high rate of understanding. This session will show you how you can visualize highly technical conceptual information. The emphasis will be on visual note-taking.
Design Thinking
The session introduces you to Design Thinking and its methodologies which can be applied to any kind of a challenge in our day to day life, followed by interactive exercises, keeping User in mind how do you apply the Design Thinking to any of the problem in the world!


Venue Sponsor

Tata Consultancy Services (TCS)  – is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match.A part of the Tata group, India’s largest industrial conglomerate, TCS has over 387,000 of the world’s best-trained consultants in 45 countries. www.tcs.com.

Tata Consultancy Services (TCS)
Dharma, Welcome Block,
Yantra Park, Pokran Road 2,
Thane, Maharastra – 400606

Speaker Gift Sponsor

Gilbarco Vedeer Root – is the global leader in technology solutions, from the forecourt to the c-store. Gilbarco, is an industry leader because they understand the fueling industry, their customers and what today’s business needs demand. www.gilbarco.com


Registration Details

This session is limited to 60 participants only!! Wait no more, Register Here!!.

Participation Fee

No participation fee required for STC members whereas for non-members a nominal fee of Rs. 100 is being charged, you may pay at the venue.


For any queries, contact:

Julie Anthony [E-mail] or (Call:  9821347740)

Mumbai City Representative
STC India Chapter – 2017