Content is playing. Game On!
When the world was planning responsive design, we identified the need for adaptive content. At the same time, strategists realized the need for personalized content for a personalized customer experience. Then came intelligent content, omni-channel publishing, and an integrated content strategy. It’s the turn of content now! This session covers:
- What is adaptive content and how is it different from responsive design
- Why ‘adaptive, personalized and omni-channel content’ is the future and how we are already late
- How personalized content and intelligent content integrate with content strategy, to work together towards the business goals
Vinish is co-founder of @In23Hours and @ContentHug, and also Partner at a digital agency, vhite. His expertise is in delivering value and joy to global clients for their ‘content-specific’ requirements, whether it is in technical communication, information architecture, content strategy (audit, models, engineering, calendar), or storytelling (stories, pitching).